SYNTAX: brand, information and digital architects

SYNTAX develops corporate design and web site for
Bidaya Ventures

Amman, 5 January 2003.

SYNTAX, the branding, information and digital architects, today unveiled the corporate design and web site for Bidaya Ventures ( www.bidaya.com ), an innovative advisory firm serving investors and entrepreneurs in the Arab world's technology and technology-driven sectors.

Bidaya (Arabic for 'Beginning') was launched last year by serial entrepreneur Khaldoon Tabaza and Fayez Abu Awad, a seasoned expert in financial and organizational evaluations in professional services, health services and technology.

The company provides an end-to-end set of services that helps clients research, plan, fund, build and grow successful business and maximise the returns on investments and efforts.

SYNTAX was commissioned with the creation of the company's corporate design, marketing materials and website.

The company's visual identity is based on an "dynamic dot", combined with a range of photographic statements representing the concept of a new beginning. These statements include images of cellular division, blossoms, a footprint on the moon and other evocative images. These images appear throughout the website and even on the back sides of business cards.

Commenting on the company's identity, Ahmad Humeid, CEO of SYNTAX said, "the dynamic dot is an appropriate symbol for a company that helps entrepreneurs and investors start new ventures. The dot is the beginning and the end. It represents the point of departure. What comes after the full-stop is a new sentence. The dot is the origin of any geometry; it's a coordinate, relative to which everything is situated."

"Bidaya's logo relies on a simple, reserved circular geometry which emerged after exploring a number of more complex visual directions." Humeid added

"Thanks to the team at SYNTAX and the guidance of Ahmad Humeid's creative vision for the image of Bidaya Venture, we have a distinguished identity and web site," commented Fayez Abu Awad, Bidaya's managing partner.

SYNTAX designer Heba Shehadeh was responsible for implementing Bidaya's website and other marketing and communication materials.

About SYNTAX
SYNTAX is a strategic design and digital solutions company that helps its clients create strong brands and identities, communicate their messages to audiences, and interact effectively with customers and the community.

SYNTAX combines a flexible, integrated set of creative and consulting disciplines, a process-oriented work approach and deep understanding of technology to deliver robust business and communications solutions.

Defining itself as a "brand, information and digital architect", SYNTAX is focused on creating engaging brand and user experiences across media and across platforms. SYNTAX operates on 3 main levels:

Branding: SYNTAX helps its clients create marks of excellence for their products, services and organization.

Information: Enabling organizations to communicate intelligently with their audience, across media and across cultures.

Interaction: Utilizing the power of interactive digital media and the internet to interact effectively with customers and communities and streamline communications and operations.

Through its Brand-Inform-Interact philosophy, SYNTAX helps its clients launch innovative products, services and business initiatives. SYNTAX's services cover strategic consulting, design and technology implementation.

The company works with a wide range of local, regional and international clients ranging from start-ups to established corporations. The company has established a number of industry specific practices for technology and internet businesses and non-profit/non-governmental organization.

For more information:
Ahmad Humeid, CEO, SYNTAX
ahmad@syntaxdigital.com

Telephone 962 6 4612 834
www.syntaxdigital.com